Web vs Print Part II

Logos

OK, perhaps this is because I once, no twice, had to hunt down logos for clients who were too busy to do it. (Ah, the life of a freelancer). In both cases, I had to call their clients or contacts and ask for a logo for the publication i was doing. I even wrote up a sheet as to what I could accept, but I didn’t usually get what I wanted. What I got most often was gif or jpgs that were too small. When I would question them, they would say that was their logo, and that was all there was. It made me wonder what sort of graphic designer would really only give a client a jpg and walk away.

Sometimes, it isn’t that they don’t have the logo, it’s because they have lost their graphic artist and don’t want to pay to keep one, so they send me all the files that end in .esp and ai, and hope that amongst those files there is one that is a logo.

And sometimes it isn’t a graphic designer that designed it, but someone’s brother, or sister, or college intern, who designed a logo that looks fine on the website, and that is where it all stopped.

Sometimes I have just shaken my head, and recreated their logos in Illustrator, because I can. I have had to do so with many clients, and if the logo is simple enough, it is less of a hassle just to do that.

Logos should always be created in Illustrator, period. Not in MacPaint, not in Photoshop, no matter how cool the drop shadows or whatever look. I suppose if you have to you can do it in Freehand, because that is vector art, but do not do bitmap (raster) art, or I’ll have to come over and break your mice. Oh, I suppose you can do it in CorelDraw, if you save it out as .eps, so that other designers can use it. (not sure if that is possible, so just keep it in Illustrator or Freehand, please.


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