The program really does have a steep learning curve

The one thing I have run into more than any other problems that my clients have brought to me, is that they are told it is easy to do something. Oh,  it is easy to use Word to design lay-outs. Oh, it is easy to draw logos in Illustrator. Oh, InDesign? Peirce of cake. You’ll be up and doing newsletters in no time. Sure, Dreamweaver will make it easy to put up her website.

Well, no, to all of these. Yes, anyone can buy a program, and run it. Sure, if they want to spend their life doing so. But why should they? I don’t pick up a drill and expect o do my own teeth, or build my  own house. Why is graphic design expected to be something every one can do?

I believe it all started when "desk-top publishing" came into being. People were told they could do their own newsletters and brochures, and there has been no turning back.

But really, some people are just better at certain things than others. There is nothing wrong with hiring me, for example, to produce your graphic needs, so you can go back to doing what you are best at it. Really there isn’t.


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