Graphic artists that make a bad name for the rest of us

One of the first lessons I learned, at my first job as a graphic artist, was how to set up files for print. I hadn’t talked with the printer first, and had just set up the pages the way I thought they should be. He looked at my layout, and informed me it had to be a multiple of four, and that it was only two colors.

The first color job I worked on, I had no idea, for some reason, about resolutions in photoshop. I was well aware of them in black and white, but for some reason, hadn’t though long and hard about it in color. My image came out all small and bit mapped. After that, I made sure to create things in a high enough resolution for it’s purpose.

So, I was surprised, when recently I got a job from a young designer who had designed an invitation all in Photoshop. That I could have lived with, I suppose. He did have everything set up for a high resolution. However, I noticed a mistake, but when I went to correct it, I found that he had flatted his psd file, so that I couldn’t make the change easily. I cursed his parentage, and fudged the change. Apparently the printer was not too happy with him either.

When I was working for the ad agency I learned that everything I touched was going to be touched by others, and so I built my jobs that way. I made it so that anyone could get in and make changes. To me that is common courtesy.

I guess what I am saying is, always create as though you are not going to be the one to finish the job. Because, like that young graphic designer, he was not. He screwed up just enough, so that he was taken off the job, and it was given to me.


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